PULL vs PUSH MARKETING
SALES; Cold Calling; Push Marketing; -
No one likes selling door-to-door.
You get 100 "no's" for every 1 "yes".
Placing flyers on every car in strip mall parking lots was the hard way to get your word out! MOST of those flyers get thrown away.
And the ones that do call are not interested in your product.
That is more of a "push" mentality.
Thank goodness for the Internet!
Today we can create a "pull" campaign online,
bringing interested people TO US!
With PULL MARKETING or ATTRACTION MARKETING you do not waste your time bothering disinterested prospects. This paradigm shift has created an opportunity for savvy marketers to differentiate themselves from the masses, while allowing them to expose their businesses to a much larger audience than ever before. Recruiting customers was never easier!
Creating a blog offers visitors valuable information about how to help them build a business, whether they join your business or not. And guess what? Search engines love blogs! Within a couple months, your blog can start coming up in the first few pages of searches! People search for something you have to offer and your blog "pulls" them in to you!
You can visit web forums about topics that are related to your opportunity, and offer the members of the forum valuable information. These forums allow you to include a website/blog in your signature , which will drive traffic to your website/blog when people read your posts.
You can use free online advertising, traffic exchanges and article submission sites to help promote your website and build your brand as a network marketing leader.
There are lots of marketing tools available on the Internet that allow you to promote your business very effectively. By providing valuable information to your prospects, the more helpful your information, the more likely you are to attract people to your business.















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